Product Designer — Mobile / Web
Product Designer ——— Mobile / Web
Product Designer ——— Mobile / Web
Transformative journey of Redesigning the Reserve California State Parks
Transformative journey of Redesigning the Reserve California State Parks
Reserve California State Parks
Reserve California State Parks
Project Details
Project Details
The State Parks website revamp was a multifaceted project aimed at overhauling the user interface and experience to secure a highly competitive renewal contract. As a key contributor, I led the transformation by introducing a strategic framework—Learn, Explore, Connect—enhanced with AI-driven personalization.
This initiative made the parks’ diverse offerings more accessible and engaging, significantly boosting user engagement and positioning the website as a standout solution among competitors.
The State Parks website revamp was a multifaceted project aimed at overhauling the user interface and experience to secure a highly competitive renewal contract. As a key contributor, I led the transformation by introducing a strategic framework—Learn, Explore, Connect—enhanced with AI-driven personalization.
This initiative made the parks’ diverse offerings more accessible and engaging, significantly boosting user engagement and positioning the website as a standout solution among competitors.
My Role
My Role
Research & UX/UI
Research & UX/UI
Timeline
2023 - Ongoing
2023 - Ongoing
Type
Type
End to End Mobile App
End to End Mobile App
Project Team
Project Team
Nick Porter, Design Manager
J Domus, Sr, Product Designer
Venkat N, Sr, Product Designer
Aaron Wiebe, Sr, Director
Utkarsh M, Product Owner
Chris Van, Head of Dev
Nick Porter, Design Manager
J Domus, Sr, Product Designer
Venkat N, Sr, Product Designer
Aaron Wiebe, Sr, Director
Utkarsh M, Product Owner
Chris Van, Head of Dev
Problem
Problem
The previous State Parks website suffered from low user engagement and poor conversion rates, especially for lesser-known parks. The challenge was to transform it into an inviting, functional platform that could drive visitor numbers, increase bookings, and encourage exploration of all parks.
The previous State Parks website suffered from low user engagement and poor conversion rates, especially for lesser-known parks. The challenge was to transform it into an inviting, functional platform that could drive visitor numbers, increase bookings, and encourage exploration of all parks.
Challenges
Challenges
Complex Revamp Requirements: Balancing user expectations with business goals in a comprehensive redesign.
Competitive Differentiation: Standing out in a crowded field of contenders to secure the renewal contract.
Optimization of User Journeys: Designing seamless, intuitive pathways to encourage deeper exploration and interaction.
Complex Revamp Requirements: Balancing user expectations with business goals in a comprehensive redesign.
Competitive Differentiation: Standing out in a crowded field of contenders to secure the renewal contract.
Optimization of User Journeys: Designing seamless, intuitive pathways to encourage deeper exploration and interaction.
What I Accomplished
What I Accomplished
Directed the comprehensive website revamp, with the team to deliver a solution that secured the renewal contract in a highly competitive landscape.
Developed and implemented strategies projected to increase user visits by 25% and boost revenue by 15% within the first year of launch.
Designed community engagement features and an AI-powered itinerary builder to enhance user satisfaction and promote repeat visits.
Introduced the Learn, Explore, Connect framework, making the parks offerings more discoverable and engaging for a wide audience.
Directed the comprehensive website revamp, with the team to deliver a solution that secured the renewal contract in a highly competitive landscape.
Developed and implemented strategies projected to increase user visits by 25% and boost revenue by 15% within the first year of launch.
Designed community engagement features and an AI-powered itinerary builder to enhance user satisfaction and promote repeat visits.
Introduced the Learn, Explore, Connect framework, making the parks offerings more discoverable and engaging for a wide audience.
State Parks Case Study
State Parks Case Study
To get the detailed information about the entire process, click here!
To get the detailed information about the entire process, click here!